SUMMER AMABOOK
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Creativity
Marketing Strategy
Web Development
Performance Marketing
Design
Traditional Media Management
Paid Media
Data Analysis
Marketing influencer
Amabook is a Spanish ecosystem and content store that sells books, ebooks, audiobooks, courses, literary merchandise, events, and more.
In Spain, summer is the period with the lowest online sales in history. Everyone is thinking about taking a break from their routine, not reading. But isn’t a book the perfect vacation companion?
Our goal was to increase sales by building brand awareness and reaching new users who were currently unfamiliar with Amabook. We wanted to link consumption to the season when readers have more time to enjoy themselves and explore new communication channels.
In less than a month of campaign we achieved:
+57% above the sales target for the action.
+223% sales compared to the best month in history.
We reduced the cost per sale to €9, 89% lower than the yearly average.
+530,000 people reached through ads and social media content.
+462,000 video views across TikToks and Reels.
How did we achieve it?
While everyone was thinking about traveling, at Amabook we offered a journey through books, presenting them as destinations.
We selected titles from the platform with stories set in tourist destinations to communicate the most fantastic summer trips — such as Paris, Kyoto, or New York — for only €5.22.
The campaign included both digital and outdoor spaces, focusing on where users take the most advantage of reading: the subway and buses in Madrid and Barcelona. With this clickbait-style format, surprised users were led to an exclusive landing page with special offers on books and e-books at discounted prices.
We complemented the campaign on Instagram, TikTok, Facebook, Pinterest, and Display with amplification through selected booktubers and bookstagrammers, who received special travel kits and encouraged their audiences to visit the promotion’s landing page.
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