EMOTIONAL STRATEGY
¿Qué trabajamos?
Creativity
Marketing Strategy
Paid Media
Data Analysis
Content Creation
Together with CONIN, an organization that fights against child malnutrition, we decided to show the other side of the coin and highlight that Artificial Intelligence tools are not only useful for creating a creative copy or a nice piece, but can also be used with purpose and generate a positive impact.
Results
+300%
increase in the number of new donors and revenue
14,700 website visits.
1,060,000 PEOPLE REACHED.
over 257,000 video views.
and 388,000 content interactions.
How did we achieve it?
We trained an artificial intelligence to process the faces of dozens of boys and girls who currently receive the foundation’s donations, and with that we created our digital ambassadors, responsible for communicating the campaign. It was a multiplatform action, using both digital and physical channels. We partnered with digital news outlets, IRSA, and influencers to carry out the following stages:
Stage 1: Fake account with content amplified by influencers.
Stage 2: Clickbait in digital media, with fake news.
Stage 3: Content on the social media of the virtual ambassadors and physical support in shopping malls.
All of this was accompanied by an aggressive performance campaign aimed at generating new donations.
Hacemos más eficiente el marketing de tu empresa, cubriendo hasta las necesidades que no sabías que tenías. BUPPA es Creatividad que resuelve.
Media & Business partners:
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